The "AIDS is a mass murderer" awareness campaign was designed by Regenbogen e.V. in conjunction with the advertising agency, "das comitee". Our campaign to mark World AIDS Day 2009 speaks in clear terms: the new slogan is "AIDS is a mass murderer". The few mass murderers who have claimed a similar number of human lives are shown: Adolf Hitler, Joseph Stalin and Saddam Hussein. The campaign is designed to shake people up, to bring the topic of AIDS back to centre stage, and to reverse the trend of unprotected sexual intercourse. Because anyone can become infected.
Over the past number of years, public interest in AIDS has massively declined. The number of victims, however, has not. As of now, over 28 million people worldwide have died. And every day, almost 5000 new deaths are added to that number. This makes AIDS one of the largest mass murderers of all time. In Germany alone, around 60,000 people are infected with HIV or AIDS. Nobody should be allowed to forget these numbers. As anyone who forgets can become a victim themselves.
The advertising agency "das comitee" is responsible for the "AIDS is a mass murderer" concept. The print images were photographed by Uwe Düttmann.
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